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5. Fundraising for your next album or record label

In Weekly Updates on June 8, 2010 at 8:09 pm

Dear PSUW Members,

Lorelei here.

I have some fantastic links/references with ideas for you if you’re looking to raise $$$$ for your next album. If you wish to get to the ‘tips’ on fundraising – and they are spectacular – scroll on.

But first a question (with lots of tips inside these articles, too) and some PSUW housekeeping…plus an update on the 180 artist music/CD fundraiser campaign that some PSUW members have been involved with, and what’s to be learned re. fundraising from that music/charity endeavor.

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Q. WOULD YOU CREATE A FAN-FUNDED RECORD LABEL LIKE THIS KID?

http://realbusiness.co.uk/finance_and_banking/a_fanfunded_record_label__the_new_alternative_investment

https://www.talktalk.co.uk/money/guardian/features/2007/12/1/funding-a-record-label-an-unsound-proposition-.html?page=2

Would you give away shares of your future earnings? And what do you think the articles are NOT telling you about how he did this? ie. what team did he have, how long did this take, what six degrees of separation did he overcome, etc., to find the right partners? TALKBACK LINK AT THE BOTTOM OF THIS ARTICLE.

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PSUW HOUSEKEEPING:

JUST TO LET YOU KNOW…

I am moving to Doha, Qatar in late August to accept a job at an institution in Education City http://www.youtube.com/watch?v=XNOPWjKrSpM . This will better finance MY musical activities and give me a creative ‘time out’ but also impose some new challenges. My annual ticket is back to Canada through the UK. Funny how that’ll lend itself to touring two continents during my four months of paid annual leave. Woo hoo! And, that…dear friends…is how I’M raising money for my next album and book of memoirs about my travels.

So, I’ve cashed in the last of my shares in Saudi Arabia (where I last lived and worked), borrowed money and I’m taking the rest of the summer off from the ol’ day job, effective immediately…to pre-pay my bills, pack, sit in cafes and shoot photography while writing a book about my time in Manchester, England (it’s got a saucy little title, I tell you). Finally, I plan to finish up performing in the UK with as many pop-ins to open-mics and other venues, even house parties, as I feel like it.

So, invite me! I’m already going to London to deliver a free business planning workshop/coaching session for the price of the ticket down and the day or night hanging out with an artist there who sponsored my last house concert in that city. I’m going to be a right bohemian for…three months…because I’m tired, and because I can.

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PLEASE NOTE: MY VERY LAST GIG IN THE UK WITH THE BAND (FOR THE FORESEEABLE FUTURE) IS JUNE 25 – LIVERPOOL ACOUSTIC LIVE – DETAILS HERE IF YOU’RE INCLINED TO ATTEND: http://spotlight.liverpoolacoustic.co.uk/2010/06/june-2010-liverpool-acoustic-live.html
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With all this going on, I’m scaling back on my weekly tips for PSUW (you’ve no doubt noticed, anyway)…and will only be blogging once per month for the summer.

WHAT DOES THAT MEAN FOR PSUW?

Other PSUW members will be submitting articles. Or I’ll be submitting tips and articles on their behalf. Stay tuned! The once weekly tips/articles will continue to be archived on the PSUW Blog here: http://psongwritersuw.wordpress.com/

• IT expert and songwriter Matthew Moran will be providing more in-depth tips re. tech tools to help you (and me…I’ll be reading!) notch your career up from where you are.

• Robert Gillies will continue to explore creative issues faced by a songwriter.

• Others like Joe Wrabec will be weighing in on a myriad of issues, also.

IF YOU WISH TO SUBMIT AN ARTICLE…

If you wish to be on the roster of researchers/writers for PSUW at any time, or if you have a question you want researched or idea explored, please get in touch.

I’m delighted to encourage more sharing…from the perspective of short blogposts…written from your experience…with tips links.

DON’T FORGET THE WALL…

Of course, the PSUW wall is a good place to share ideas, and ‘regulars’ to this group do talk it up there and swap advice. Go for it: http://www.facebook.com/group.php?gid=110532175707&ref=share

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OUTCOMES RE. 180 ARTISTS DONATING MUSIC FOR BRAIN CANCER PATIENT KENT PANKOW…

The music/CD cancer fundraiser for Kent Pankow, which I dove into back in March (before thinking, really, about the ramifications on my life) is over. A number of PSUW artists participated in it. Thank you!!!

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More info here in the FINAL REPORT WITH PICTURES: http://www.facebook.com/note.php?note_id=397038292908&id=814838885&ref=mf .

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We had in 3 months over 180 artists participate including a 35 time Grammy award winner, Dick Wagner, and many, many others. With the donation of a beautiful guitar by Carparelli Guitars – http://www.carparelliguitars.com – and artist donations, the final amount raised for this cancer patient was over $1700. I am grateful to Jodi Seven and Bill Marples of Edmonton band Quiet Evolution and ‘Nashville girl in a Liverpool world’ Donna Marie for their support especially in making this happen.

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LESSONS LEARNED FROM THIS CHARITABLE FUNDRAISING CAMPAIGN INVOLVING INTERNATIONAL MUSICAL ARTISTS:

These are some lessons learned, applicable to artists preparing to undertake a fundraising campaign – whether for your next album or a cause you believe in, or both.

1. There is no choice but to do things on conviction; there will always be critics, some of them silent and some nasty. Know why you’re doing what you’re doing, and communicate it clearly to others. They’ll opt in or out.

2. Be flexible. Your efforts will ebb and flow, with your energy levels and input (or lack of it) from others. Be okay with that when things are not going according to plan. Persist and adjust expectations to get the best results.

3. Get people involved fast and early on, and make sure they keep their commitments.

4. Thank them and credit them for everything they do. Few things of great magnitude are ever achieved alone.

5. Keep your message simple and consistent.

6. Ask, ask and ask again, but try to give news ‘updates’ or information with each attempt to connect, so that people have a reason to keep following ‘the story’.

7. Prepare to do a lot of writing, but be prepared to pick up the phone and talk to people in the flesh, too. It holds them more accountable and you find out why they won’t give – an important bit of information to guide you.

8. Use social media, but not as your only tool. Email was very effective for this campaign. READ THIS ON ‘ROUNDING WITH YOUR DONORS’: http://fundraisingcoach.com/2009/08/25/fundraising-secret-41-round-with-your-donors/

9. Actually ‘prospect’ by reaching out to new people through trade magazines and by scratching your brain for lists of possible donors.

10. Keep track of incoming income, donations in kind and messages.

11. Finish what you started, and don’t let things drag on too long. Set your timeline, and try to adhere to it.

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TIPS OF THE WEEK:

1. HOW TO RAISE $25,000 FOR YOUR NEXT ALBUM – BY BOB BOSSIN OF CANADA

http://www3.telus.net/oldfolk/25thou.htm

2. CROWDFUNDING

http://www.insidermusicbusiness.com/blog/crowdfunding-as-a-way-to-raise-money-for-your-next-release/

3. OTHER IDEAS FOR FUNDRAISING FROM SPECTACULAR FUNDRAISERS…WHAT CAN WE LEARN?

Fundraising in tough times: award-winning fundraisers are locking in more dollars than ever–even in a recession. How do they do it?

http://www.thefreelibrary.com/Fundraising+in+tough+times:+award-winning+fundraisers+are+locking+in…-a095447561

4. DOWN-TO EARTH PERSPECTIVES ON FUNDRAISING…FUNDRAISING WITHOUT FEAR

http://fearfreefilmfundraising.blogspot.com/

5. MORE TIPS FROM THE FUNDRAISING COACH: CREATIVE WAYS TO PUBLICLY THANK DONORS

http://fundraisingcoach.com/2010/04/20/are-there-creative-ways-to-publicly-thank-donors/

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Best wishes and talk to you in about a month – or hook up on Facebook if you miss me. ;) I’m giving away my mother’s rhubarb and blueberry cake recipe!

TALKBACK ON FUNDRAISING FOR YOUR ALBUM OR LABEL HERE: http://psongwritersuw.wordpress.com/2010/06/08/fundraising-for-your-next-album-or-record-label/

Lorelei Loveridge Founder/Rabble Rouser of PSUW

http://www.loreleiloveridge.com/

http://www.facebook.com/loreleiloveridge

http://www.facebook.com/pages/Lorelei-Loveridge-World-Travelling-Songwriter/142530793312

PS. I wish you continued success as you work to keep the balance in your lives, in the summer, wherever you are.

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